Real Estate crowdfunding has changed the way property groups source the capital for their investments and subsequently, the way they interact with their investors. What was once a small network of Investors and pre-established relationships, Property Groups now have access to a wide range of investors spread across Australia.
Here are some ways Property Groups can build their relationship with Investors:
Providing detailed information about your company, past project experience and the executive team behind your company, builds trust with investors. In addition, it is important to provide in depth detail and documentation on the investments, including an Information Memorandum that contains information your company sees fit to provide. Investors want to know everything about what they are investing in. Documentation should highlight the opportunity, provide all necessary details about the investment, and express any risk clearly.
The most effective way to communicate with Investors is to provide reports on a regular basis. Reporting can contain details, photographs and progress reports, all of which are great ways to keep investors up to date with their investment and ensure they continue to feel a part of the process.
It is important to ensure that investors feel like valued contributors to your business. Consistent communication and interaction with investors ensure they know they can ask questions and that you will answer them.
"Any advice provided on this blog is general in nature. Readers are urged to seek their own professional advice before making decisions."